In-Person Programs

Marketing

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Get your Marketing Degree at William Peace University

Are you ready to turn your creativity and strategic thinking into a successful career? At Peace, our Marketing BS and Minor programs offer the perfect blend of theory and practical experience to prepare you for the dynamic world of marketing. How will you make a lasting impact in the industry? Join us for a look at this unique program.

Building a Strong Foundation for Marketing Majors

As a marketing major at Peace, you’ll gain a strong foundation in what it takes to create, manage, and enhance brands to maximize their value to consumers. Our comprehensive curriculum covers a range of disciplines such as advertising, public relations, media planning, sales strategy, sales management, brand management, retailing, and search engine optimization.

At Peace, our faculty are not just educators; they are active professionals in their fields. This means you’ll have ample opportunities to apply your knowledge through real-world projects and internships, setting you up for success in your marketing career.

What Can You Do With a Marketing Degree?

Ever wondered what it takes to become a digital marketing guru or a social media master? It all starts with a course load centered around the fundamentals. At Peace, our marketing curriculum is designed to set you up for success in today’s fast-paced industry. From mastering the art of advertising and crafting compelling public relations campaigns to understanding the intricacies of media planning and the secrets of effective sales strategy, our courses cover it all. And that’s just the beginning.

 

Courses cover essential Marketing topics in areas such as:

  • Advertising
  • Public Relations
  • Media Planning
  • Sales Strategy and Sales Management
  • Brand Management
  • Retailing
  • Search Engine Optimization
Students listen and answer questions during class.

Enhance Your Degree with a Marketing Minor

Looking to add an edge to your degree and expand your career opportunities? Consider a Marketing minor at Peace. Whether you’re majoring in business, communications, or even the arts, our Marketing minor provides valuable skills that complement a wide range of career paths.

Whether you’re an aspiring entrepreneur or a future public relations specialist, mastering the principles of marketing can open doors to countless opportunities in today’s competitive job market. Explore the minor that can take your career to new heights.

Explore Lucrative Marketing Degree Jobs and Career Paths

Marketers enjoy a lot of flexibility in their careers. Almost every business, from national healthcare companies to the local dry cleaner, needs people with marketing skills and marketing strategy insight. Peace marketing graduates are prepared to enter the workforce immediately, having already gained real-world experience through internships and other opportunities that are a regular part of Peace’s Marketing degree program. They are also prepared to go on to earn a master’s degree.

Successful Marketing Degree Alumni

Wondering where a marketing degree from William Peace University could take you? Our alumni have ventured into diverse and exciting career paths, leveraging their education to thrive in today’s dynamic job market. Picture yourself as a digital marketing manager, crafting innovative campaigns that captivate audiences online. Or perhaps you’re destined to become a social media specialist, shaping brand identities and engaging with followers across various platforms.

At Peace, we’re not just shaping students; we’re nurturing future industry leaders ready to make their mark. Join us and pave the way to your own success story in the world of marketing.

Quote 1 – “Studying Marketing at William Peace University is giving me the skills and knowledge I will use once I graduate. I love the business professors, they are always available for questions to help you better understand better what we are learning. In the classroom with smaller classes, we are able to ask more questions and discussions. In MKT 230 we were able to work with a real company and be in communication with them to make a marketing plan for them, which was super cool to do.” (Jenna Moebs, Marketing Major)

Internship Examples

William Peace University Marketing students have interned:

  • Currituck Chamber of Commerce
  • Johnston Community College Athletic Department
  • Duke Health
  • Durham Bulls/Bull City Hospitality
  • Freedom Forever
  • GrooveAnywhere LLC
  • Gupta Psychiatry & Wellness
  • IIBEC
  • Living Word Family Church
  • Perfected Beauty LLC
  • Pure Wealth Strategies
  • Victory Junction Camp
  • William Peace University Marketing
  • Wolfpack Marketing
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Faculty

Heidi Gailor
Associate Professor of Business and Coordinator of the Honors Program and Program Director of Human Resource Management
Sandra F. Holsonback, Ph.D.
Associate Professor, Business
Carolyn Nye
Associate Professor of Business
Associate Professor of Business Administration
Betty Witcher
Professor and Department Chair of Psychology
Possible Careers

Diverse Career Opportunities

Peace marketing graduates have found their paths in various roles, contributing to the success of businesses across different industries. Our alumni have made their mark from Communications Specialists to Digital Marketing Managers, Social Media Specialists to SEO Managers. Whether you aspire to be a Chief Marketing Officer leading strategic initiatives or a creative Copywriter shaping brand narratives, the possibilities are diverse and exciting.

Preparation for Advanced Education

Our commitment to your success goes beyond the undergraduate level. Peace marketing graduates are not only ready to step into the workforce but are also well-prepared for advanced education. Pursue a master’s degree to further enhance your expertise and open up new avenues for leadership and specialization in the dynamic marketing landscape.

Marketers enjoy a lot of flexibility in their careers. Almost every business, from national healthcare companies to a local dry cleaners, needs people with marketing skills and marketing strategy insight. Peace marketing graduates are prepared to enter the workforce immediately, having already gained real-world experience through internships and other opportunities that are a regular part of Peace’s Marketing degree program. They are also prepared to go on to earn a master’s degree.

Peace marketing graduates have worked as: 

  • Communications Specialist 
  • Digital Marketing Manager 
  • Social Media Specialist
  • SEO Manager 
  • Public Relations Specialist
  • Chief Marketing Officer 
  • Copywriter 
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Our program is designed to equip you with the skills and real-world experience needed to step confidently into the workforce upon graduation. Plus, our career services team will guide you toward getting an internship while you are in school, giving you a chance to try your marketing skills in the real world before you graduate.

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Yes, many of our graduates choose to pursue a master’s degree to further enhance their expertise and advance their careers in the dynamic field of marketing. Our program provides a strong foundation for continued education and specialization.

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Peace Marketing graduates have found success in a variety of roles, including Communications Specialist, Digital Marketing Manager, Social Media Specialist, SEO Manager, Public Relations Specialist, Chief Marketing Officer, Copywriter, and more. The versatile skills acquired in our program open doors to diverse career opportunities.

Related Programs

Business Administration (BA or BS)

Business Analytics (BS)

Communication (BA)