Faculty
What happens on the field or court isn’t the only factor that determines the success of a sports team. That’s where you come in.
Get Your Sport Management Degree at William Peace University
The sport management program is designed to equip students with the skills and knowledge necessary to thrive in a growing industry. This major takes a multidisciplinary approach by teaching students the various disciplines and principles within sport management, including event planning, facility management, marketing, budgeting and finance, governance, law, ethics, and organizational leadership.
Diverse Careers in Sport Management
Sport Management is perfect for students who want to go directly into a career after graduation including private and educational recreational sport management, intercollegiate athletic administration, professional sport management, and Olympic sport management. It’s also intended for students interested in exploring a variety of sport management-related careers including content creation, broadcasting, competition operations, facility and equipment management, ticketing, compliance, public relations, sponsorships, marketing, sales and service, and hospitality.
For every player on a team there are dozens of Sport Management professionals who work behind the scenes to make the organization a success. From marketing and sales, to managing the team’s venue and its facilities, the opportunities to use your Sport Management major or minor are endless.
Why Choose Peace?
Peace calls downtown Raleigh home, which means that as a student you are surrounded by an ever-expanding sports market. You will learn from expert faculty and gain experience from organization professionals in internships opportunities throughout Raleigh and the Triangle. Sport Management students have taken advantage of internships for teams like the Carolina Hurricanes, North Carolina FC, and USA Baseball.
Learn what it takes to run sports teams from industry professionals.
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Careers with a Sport Management Degree
People who earn a degree in Sport Management go on to the following careers:
- Athletic Director
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- Youth, Recreation, Interscholastic, Intercollegiate
- Facilities and Event operations
- Marketing and promotions
- Sales and Service (Ticketing)
- Sports Information
- Creative Content Services
- Public Relations
- Analytics (Player stats)
- Equipment Specialist
- Development (Fundraising)
- Agent (Representation)
- Compliance
- Hospitality Services
- Sport Management Graduate Programs (Masters or Doctorate)









































