Dr. Nye (she/her) has served on the board of the Triangle World Trade Association and has been a member of the Council for Entrepreneurial Development and the Society for Marketing Advances. She serves on the advisory board for Wake Tech’s Business Analytics program, in the School of Business and Technologies, and for the Data Science program, in the Computer Programming & Information Sciences Division. She has given presentations to the Small Business Association; Business and Professional Women of Raleigh; Durham Economic Council; and the U.S. Export Assistance Center. She has prior industry experience with Hewlett Packard Corporation, Envoy Systems Corporation (Waltham, MA), and Research Planning, Inc. (Columbia, SC).
Carolyn Nye, Ph.D.
Associate Professor of Business
Education
- BS Marketing, Bentley University
- Ph.D International Business and Marketing, University of South Carolina
Activities & Honors
- Faculty Athletic Representative for USA South Conference, NCAA
- Board of Directors, Triangle Futbol Club Alliance
- SAS Continuing Education
- Boy Scouts of America Volunteer
- Food Bank of North Carolina Volunteer
- Triangle Futbol Club Volunteer
- Wake County Public Schools Volunteer
- Odyssey of the Mind Volunteer
Research & Publications
Dr. Nye has published in the Journal of International Business, American Journal of Sport Science, Cases in Sport Management, and Journal of Business Research, among others. Her current research is on the benefits of student-facilitated dialogues and has presented and published on this topic.
Refereed Journal Articles
Gailor, H., Nye, C., Witcher, B., Blush, J., and Koch, K. (in press). Flipping the script and putting students at the forefront of cultural change through “For Students, By Students” dialogues. The Journal of Campus Activities Practice and Scholarship.
Gailor, H., Wang, M., Nye, C. (2025). A Place at the Table: From founder to future. Ivey Publishing. Reference no. W42905, May.
Nye, C. & Gailor, H. (2024). Alberta Futbol Club: Promising talent and unmet expectations. Case Studies in Sport Management. https://doi.org/10.1123/cssm.2024-0022, December.
Gailor, H., Wang, M, and Nye, C. (2024). Setting your project team up for success. Ivey Publishing. Reference no. W36377, March.
Ellis, SD., Brown, CW; Roberts, D, Nye, CT. (2018). Healthy Intention Versus Healthy Behaviors in an African-American Community. Research Quarterly for Exercise and Sport, Volume 88, Issue Sup1.
Nye, C.W., Roth, M. S. , and Shimp, T.A. (2008). Comparative Advertising in Markets Where Brands and Comparative Advertising Are Novel. Journal of International Business Studies, 39:5(August): 851-863.
Johnson, J., Lenartowicz, T. and White, C. (2003). The Neglect of Intracountry Cultural Variation in International Management Research. The Journal of Business Research. December 2003, vol. 56:12, pp. 999-1008.
National or Regional Proceedings
Ellis, SD., Brown, CW; Roberts, D, Nye, CT. (2017). Healthy Intentions vs. Healthy Behaviors in an African-American Community. Society for Health and Physical Educators Convention and Expo, Boston, MA, March 16-19.
Nye C. (2009). The Influence of Uncertainty Avoidance on Comparative Advertising Effectiveness in France and the Netherlands. Society for Marketing Advances Annual Conference. New Orleans, LA, November 4-7, 2009. **Best International Marketing Track Paper**
Nye, C.T., Roth, M.S., and Shimp, T.A. (2005). Comparative Advertising in Countries Where the Brands and the Format are Novel. AMA Winter Marketing Educators' Conference. San Antonio, Texas, February 11-14.
Presentations at Meetings (No Proceedings)
Gailor, H., Witcher, B., Nye, C., and Blush, J. (2026). The L.E.A.R.N. Dialogue Process and Student Perceptions of Dialogue, Discussion, and Debate. Community Engagement Administrators’ Conference, Presentation, June 10.
Gailor, H., Wang, M., and Nye, C. Laying the Foundation for Successful Student Project Teams. Conference on Higher Education Pedagogy. Presentation, February 12-14, 2025.
Johnson, J., Lenartowicz, T., and White, C. (1999). The Effect of Subculture on Managerial Decision-Making: An Iberoamerican Perspective. First International Conference of the Iberoamerican Academy of Management, Madrid.
Healthy Intentions vs. Healthy Behaviors in an African-American Community. Society for Health and Physical Educators Convention and Expo, Boston, MA, March 16-19, 2017.
Other forms of Publication (book chapters, etc.)
Saito, A., Repole, G., Nye, C. (2019). Exploring Data with SAS. SAS Institute, Cary, NC.
The International Environmental Essay Contest, Monograph (1999), Francis Marion University.
Other Intellectual Contributions
Reviewer, 2009 Society for Marketing Advances Annual Conference, Global Marketing Track.
Reviewer, 2006 AMA Summer Marketing Educators' Conference, Global Marketing Track.
Reviewer, 2005 AMA Summer Marketing Educators' Conference, Global Marketing Track.
Discussant, 1997, Southern Marketing Association Educators’ Conference, Atlanta, Georgia.
Reviewer, 1992, Conference on Perspectives on International Business Theory, Research, and Institutional Arrangements, Reviewer, The University of South Carolina.
